Once you have your lead capture page put together it will be time to start driving traffic to it. Getting traffic to a lead traffic page is no different than getting it to any other webpage.

Let’s take a look at a 2 strong strategies to drive traffic to your lead capture page that you can begin doing immediately.

1. Start a Google Adwords campaign. This is the fastest way to get traffic to your lead capture page because you can bid on targeted keywords and begin getting traffic in a matter of minutes after your campaign is in place.

There is definitely a learning curve to running a pay per click advertising campaign and you should not start one with Google until you have spent some time analyzing the market that you are in. Many people lose money on pay per click advertising because they are not properly trained before they begin spending their hard earned money.
The best program in my opinion to learn how to win with Google Adwords is
Google Cash by Chris Carpenter.

2. One of the most effective ways to drive traffic to lead capture page is to do article marketing. You write articles that address problems within the specific niche that your website is in and at the end of your article you offer a solution in a resource box that contains a link to your lead capture page.

The nice thing about using article marketing is it does not cost anything except your time to get started. You can submit your articles to major article directories such as Ezine articles.com and begin getting traffic the same day that your article is published. By using SubmitYourArticle you have the possibility of “article leverage”. The service submits an unique version of your article to hundreds of different article directories.

Tomorrow we’re going to talk about what an opt in list is and the real benefit of having one.