A lead capture page, also known as a landing page and splash page, serves one specific purpose for Internet marketers today. That purpose is to capture the contact information of your visitor for future follow up.

One of the first things I learned when I got involved in the Internet marketing business was the importance of building an email list for future follow-up. Every visitor that comes to your website or blog is going to leave.

Most of them will leave without ever having made a purchase, which is bad news for you. That doesn’t have to be bad news however, if you are capturing their contact information so you can get back with them.

The best way to do that is to use a lead capture page, which is designed to capture your prospects attention, and then entice them into giving you their name and e-mail address. To do this you have to offer them an incentive that would make them want to trade their information for yours.

These incentives come in the form of valuable information such as a free e-book, a free report, or something that your visitor would enjoy and find useful.

The best lead capture pages provide just enough information to get your visitors personal information so you can follow up over and over in the future.

If you have any doubt about how to do this just look at some of the lead capture pages that you have replied to and use them as an example for creating your own.

Tomorrow we will talk about how to create a lead capture page to build your online business.