An opt in list is simply a list of where your subscribers have agreed to receive e-mail from you. They do this by giving you their name and email address and then confirming this action by clicking on a link that comes to them via email from the autoresponder that you are using.

This is known as opting in and is by far the best way to build an email list mail to. Using an auto responder automates the whole process and delivers emails directly to your subscriber for you.

You cannot be accused of spamming your subscribers because they have agreed to receive email from you and the autoresponder company has proof of this the minute they opt in.

The real benefit of an opt-in list is you can mail it anytime you want without fear of being accused of spamming. This gives you an excellent chance to develop a relationship with your subscribers over time by emailing them a combination of useful information as well as sales promotions.

Obviously the way you make money with an opt in list is to have them purchase products from you. But first you have to earn their trust!

The most successful Internet marketers are people who develop their list to the point that they can always make sales when they have something of value to offer.

The larger your opt in list the more sales you will make. Therefore you want to promote your lead capture page all over the Internet and build your opt in list as large as you can.

Tomorrow we will go over 5 ways to develop an opt in list from zero and make money from home doing it.